Frontier Airlines will provide daily winter service between Denver International Airport (DEN) and Steamboat/Hayden Airport (HDN) with one daily roundtrip flight for the upcoming 2010/2011 winter season.

"Frontier travelers now have convenient flight options to reach Steamboat and its incredible Champagne Powder® snow this winter from over 25 key markets across the country,” said Andy Wirth, senior vice president of sales & marketing for Steamboat Ski & Resort Corporation. "As a result of the state-of-the-art airport facility and a direct flight program built upon convenience and a variety of options for guests, Steamboat's direct flight system is unmatched within the industry and truly a key differentiator and competitive advantage for this community.”

Frontier's new service provides convenient connecting access from key winter vacation markets such as Dallas, Ft. Lauderdale, Kansas City, Las Vegas, Minneapolis, New York, Omaha, Orlando, Phoenix and Washington, D.C. to name a few.

"We are very excited to be back in Steamboat Springs and one of Colorado's premier winter destinations,” said Daniel Shurz, vice president of planning and strategy for Frontier. "With the upcoming addition of our nonstop service to Steamboat, winter customers will enjoy easy access from across the United States, Mexico and Costa Rica right into the heart of the Colorado Rocky Mountains.”

Frontier's Steamboat/Hayden service, flown by the 99 passenger Embraer 190 aircraft, will begin daily winter nonstop service between Denver and Steamboat/Hayden Airport on Dec. 16th and run through April 10th. Customers on board these aircraft enjoy comfortable leather seating in a two-by-two configuration. The Company's Embraer 170/190 fleet will also be outfitted with Gogo in-flight internet service by the end of 2010.

Source: www.steamboat.com

Seven-time Tour de France champion and cycling's most famous rider, Lance Armstrong confirmed his participation in the August 8th Ride 4 Yellow event in Steamboat Springs, Colorado. The news was revealed in a Twitter post from Ben Coates, who is in France representing Trek and assisting Armstrong in his quest to win his eighth Tour de France title.

"We're stoked,” said David Nagel, event director for Ride 4 Yellow. "This is really exciting. I'm pumped.”

Armstrong will ride in the Ride the Divide event, a 26-mile tour along the Continental Divide trail that will start on Rabbit Ears Pass and end at the top of the gondola at the Steamboat Ski Area. He first tackled this same course riding in the Mercury Tour in 1999, just a month after winning his first Tour de France title and capping an unbelievable comeback from cancer after his 1996 diagnosis. This ride, which requires cyclists to collect $500 in donations, is about half full, with about 100 of 200 spots filled.

"Back then, Armstrong was just another rider,” continued Nagel. "Now, a decade later, he's the world's most famous cyclist, and the news of his return had Steamboat's cycling community buzzing immediately.”

The inaugural Ride 4 Yellow, a Routt County Riders event, will take place with two simultaneous rides across individually distinct courses on Sunday, August 8th. Later that afternoon, the Ride 4 Yellow event will culminate with a Celebration with Linda Armstrong Kelly (SuperMom to the 7-time Tour de France champion) at the top of the gondola at the Steamboat Ski Resort at 9,080 feet above sea level.

The signature Divide Ride, still open for registration, is filling up quickly with Armstrong's recent announcement. The second ride option spins across the cross country trails within the Steamboat ski area. Non-riders are also encouraged to join the celebration at the top of the gondola with a special party-only price. The party includes gondola access for the day, lunch at the top of the gondola, and auction, including Linda Armstrong's keynote address.

Act now to participate, sponsor, donate, volunteer or register for the event. Late registration is open through August 7th. A complete list of participation costs, donation requirements, sponsor levels, courses as well as event registration is provided through ride4yellow.com.

Half of the proceeds raised during the event will go directly to the Lance Armstrong Foundation for cancer research on a global scale; with the remaining half going directly to a new fund set up through the Yampa Valley Community Foundation to address cancer needs across the Yampa Valley.

Source: www.steamboat.com

Wrightwood, CA – It may be the middle of summer but the folks at Mountain High are already thinking winter. Winter savings that is! Mountain High's huge Anytime Season Pass Sale returns Friday, August 28th, through Sunday, October 31st. Prices are just $299 for adults and $129 for children ages 7 to 12. That's less than the cost of five visits! Plus anyone who purchases their pass by September 6th will receive two free tickets good any day this season, non-holiday. A $130 value! Mountain High is committed to keeping winter sports affordable and, if this season is anything like last, there has never been a better time to buy a season pass. Mountain High is Southern California's closest winter resort with three great mountains, two world-class terrain parks, and night skiing 7 nights-a-week.

Mountain High's Season Passes are valid any day or night during the 2010/11 season with no restrictions. Additional benefits include 10% off non-sale retail items, 10% off adult ski & snowboard lessons, guaranteed admittance during sell out periods, and daily admittance to the North Pole Tubing Park.

Children's passes for age seven to twelve are available for just $129.00, and children six and under receive a free season pass with the purchase of an adult season pass. Please note there is a limit of two children's passes per adult pass purchased.

More good news for Southern California's skiers and snowboarders, Mountain High has announced it is building a second top-to-bottom park at its East Resort. Last year's trial received such an enormous response that the resort has decided to support a full-time park there consisting of upper-level jumps and jibs on Goldrush and introductory features on Catalina. Other noteworthy items for 2010 include Olympian Louie Vito's signature snowboarding event, a new stair feature in the Playground, and an updated iPhone application.

Says John McColly, Director of Marketing, "Last year was "all-time,” and I saw plenty of people banging their heads against the wall because they didn't buy a season pass. Don't let this be you!”

Mountain High's annual Season Pass Sale takes place August 27th through October 31st, or sold out. Quantities are limited so guests are advised to buy early. For the quickest processing, guests may purchase their pass online at www.mthigh.com. There they can manage their order, download liability forms, submit photos and much more. Existing pass holders can re-activate their cards their as well, saving any processing fees. Season pass orders may also be placed on site or by phone, toll free at (888) 754-7878. Operators are available 7 days-a-week from 10:00am to 4:00pm. There is a $10.00 processing fee for all new passes purchased.

For more information please contact John McColly, Director of Marketing, at (760) 316-7830 or john@mthigh.com

As Ski Butlers Lake Tahoe approaches their 7th season, new equipment packages and upgrades will be made available. The Pro Line ski package will be introduced in North Lake Tahoe as well as a Premium boot upgrade in South Lake Tahoe. Co-Owner Sean Raftree explains, "offering equipment upgrades is essential for more discerning skiers that want only the best equipment”. While there are plenty of options at Ski Butlers already, these new upgrades will surely be well received by their customer base.

Ski Butlers North Lake Tahoe will feature the Volkl Grizzly for their Pro Line package($69/day). Featuring Power switch Technology, the Volkl Grizzly allows a skier to modify their tip and tail pressure with a simple the turn of the switch. These skis are agile and very responsive. A wood core combined with Volkl's double grip construction and a 17 meter radius create a strong blend of stability and carving.

Ski Butlers South Lake Tahoe will feature the Atomic LiveFit for their Premium Boot Upgrade($9/day). New for 2010/11, the Atomic LiveFit, has a patented soft panel that accommodates for different footbed widths. Without compromising performance, this boot delivers ultra comfort and allows skiers to enjoy a pain-free vacation on the slopes.

Source: www.prlog.com

To support The Dow Chemical Company's recently announced 10-year worldwide sponsorship of the Olympic Games, George Hamilton, vice president of Government Markets, has been named vice president, Dow Olympic Operations.

On Friday July 16, Dow Chairman and CEO, Andrew Liveris, and International Olympic Committee (IOC) President, Dr. Jacques Rogge, announced an agreement for Dow to become a TOP (The Olympic Program) partner. The sponsorship extends from 2010 through 2020.

Hamilton will lead the Dow Olympic Operations Team. The team will be responsible for maximizing the businesses and brand-related opportunities associated with the sponsorship. Hamilton will report to Heinz Haller, executive vice president, Performance Systems, Asia Pacific, Dow AgroSciences and Marketing/Sales.

"Dow's Worldwide Olympic sponsorship marks the beginning of 10 years of showcasing our people, our products, our scientific excellence and our commitment to sustainable solutions to the world's challenges on a global stage," Haller said. "As a TOP Worldwide Olympic Partner, Dow will be involved in building the infrastructure for all Olympic Games during this period. We are serious about capturing new revenue and are putting in place a business structure that ensures our new partnership will deliver maximum value for shareholders. George has a proven track record of success in activating and leading new business models. He is uniquely qualified to drive Dow's success in this important effort.”

Over the course of the sponsorship Dow expects access to more than $150 billion in new infrastructure spending generating incremental sales of $1 billion. More than 30 Dow business units sell into Olympics-related infrastructure markets. Product examples related to the market include insulating materials, heat transfer fluids, architectural and industrial coatings, electrification and power insulation, plastics and many others.

The agreement between Dow and the IOC positions Dow as an Official Worldwide Olympic Partner and the Official Chemistry Company for the Olympic Movement through to 2020. The sponsorship includes the London 2012 Olympic Games, Sochi 2014 Olympic Winter Games and Rio 2016 Olympic Games (as well as for the 2018 Olympic Winter Games and the 2020 Olympic Games, for which the host cities have yet to be elected). As part of the agreement, Dow will also partner with the IOC and the National Olympic Committees around the world.

Hamilton joined Dow in 1977 as a seller of plastics to the automotive industry and has held a variety of positions in sales, marketing, application development and business operations during his 33 years with the company. Prior to his Government Markets role he managed two global business units for Dow as Vice President of Dow Coating Solutions and as President of Dow Automotive. He holds a B.S. in business administration from North Carolina Central University in Durham, North Carolina and an Executive MBA from Indiana University in Bloomington, Indiana.

Source: www.businesswire.com

The British Snow Tour provides riders with a path from grass roots through to the highest level of snowboard & freeski competition in the UK, offering snowboard competitors prestigious TTR points and TTR World Ranking. Its not all about the competition with 500 FREE introductory lessons, FREE product testing, live music and MC, plus amazing 3 for 2 offers on competition entry. The aim of the tour is to encourage everyone to get involved. Open to all ability levels from novice to pro across five age categories: Kids, Youth, Junior, Senior and Masters. The tour ends at the London Ski & Snowboard Show on October 22nd, where the Snow Tour British Invitational Championships will be held.

The London ski and snowboard show will again be at Olympia running from October 20th - 24th. The show is an excellent opportunity to have a chat with ski break experts, skiweekends.com and take advantage of a show booking discount. Skiweekends.com will be at the show throughout all dates to help you book your ski holiday. Drop in and meet the team on the way to seeing the snow tour championships.

News brought to you by skiweekends.com, specialists in bargain ski holidays and ski holidays in France.
Source: www.free-press-release.com

That's right folks, Nikita Chickita is not over for 2010. The epic Cardrona Alpine Resort will host TWO Nikita Chickita ski and snowboard freestyle camps for girls only to be held on 8th August and 4th September 2010. Each camp caters for up to fifty girls so expect plenty of smiles, laughter and friendships to blossom in the southern hemisphere!

For beginners and intermediate level riders there will be a champagne breakfast before hitting up a full day of coaching and riding with Cardrona's top female instructors and coaches and guest pro female riders hanging and helping out. Including Olympic halfpipe snowboarder Kendall Brown, X-Games (snowboard slopestyle) competitor Shelly Gotlieb and top freeskier Janina Kuzma. The day will be broken up with a lunch break on the hill, afternoon prize giving and then more bubbly to flow at the Mint Bar in Wanaka for the evening's party.

To get involved just drop into the snowsports centre at Cardrona, 18 Dunmore Street, Wanaka or 35 Shotover Street, Queenstown. There are limited places already so book early to avoid disappointment! Cost for the whole day is just $120 to include champagne breakfast, all day coaching, lunch, goodie bag and prizes. Participants will also get a 50% discount on a full day ticket at the Cardrona resort.

Source: http://www.nikitaclothing.com/blog

With exactly 'Two Years to Go' until the London 2012 Olympic Games (London 2012), Panasonic Corporation (NYSE:PC)(TOKYO:6752), the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the London 2012 Olympic Games, announced today that the company will host a one day event called "Get Ready for London 2012" in Trafalgar Square today - July 27, 2010.

The event highlights include a "3D Future Zone" featuring six special pods that include Panasonic's Full HD 3D Plasma Home Theater Systems. The systems allow visitors to enjoy exciting Olympic Games footage from recent Olympic Games in high-quality 3D, immersing them in the true-to-life full HD 3D images.

Also, in cooperation with the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG), and British Broadcasting Corporation (BBC), Panasonic will broadcast a live feed of the celebrations being hosted in the Olympic Park, East London on its big screen in Trafalgar Square. By receiving the BBC News channel live feed, Panasonic's 60m2 LED screen in the square, will give people an opportunity to be a part of this milestone day in the countdown to London 2012.

Panasonic will host various events and attractions from 11:00 to 20:00 today in Trafalgar Square, including a live broadcast of the London 2012 tour of the Olympic Park from 14:15-15:00.

A media event will be also be held from 18:00-18:30. Dignitaries on hand will include LOCOG CEO Paul Deighton, Team GB Olympic Gold medalist Tim Brabants and Team GB Olympic Silver medalist Keri-Anne Payne.

Source: www.businesswire.com

LAKE WANAKA, New Zealand – The final two spots for the World Heli Challenge will be competed for in the Big Air Qualifier at Treble Cone on Wednesday 28th July.

The competition will guarantee spectacular action as snowboarders and skiers take on Treble Cone's Backcountry Big Air to battle it out for a wild card free entry into the World Heli Challenge.

Set to start on July 30th, the World Heli Challenge brings together a handful of top athletes from around the globe to compete in helicopter accessed competition. The goal is to find out which athlete is the best "all rounder" by combining their freeride and free style skills to showcase their overall talent.

The first placed male skier and boarder will win a free entry in to the World Heli Challenge, with the top ten male entrants and top three female entrants of the Big Air Qualifier receiving wild card entries in to the Exstreamtv Style Snow Show at Lake Hawea. All entrants gain a free ticket to the "Afterburner" party at Lake Hawea Hotel, both on 7th August.

Treble Cone has built the backcountry air in a little utilised area at the top of the Saddle Quad. With spectacular views over Glendhu Bay and Lake Wanaka the site compliments the natural freeride terrain Treble Cone is renowned for and provides a stunning venue for big air competitors. A large crowd of spectators and photographers are expected.

Registration takes place at Treble Cone base from 8.30am and the event is scheduled to start at 11.00am. Prize giving will take place on mountain at 3pm.

For further information visit www.treblecone.com.

Los Angeles, CA -- Olympic snowboarder Hannah Teter wins VH1's "Do Something” award for improving the lives of poor children around the world through her own charity and Children International.

The award is given to young people 25 years and younger for their commitment to social change. Teter, who supports seven impoverished children through Children International, has pledged even more support for the humanitarian organization by contributing 40 percent of the proceeds from the sales of her Sweet Cheeks Panties line to feeding malnourished children through Children International's feeding program.

"There are so many children who barely get enough to eat. Children International can feed a child for a month in their feeding program with the proceeds from the sale of one pair of Sweet Cheeks,” said Teter.

Children International's President and CEO Jim Cook said, "Children International is grateful to Hannah Teter for her ongoing compassion for impoverished children around the world. Hannah is richly deserving of the VH1's recognition as a "Do Something” award recipient and we salute her for this achievement and her good work!”

About Children International:
Established in 1936, Children International is a humanitarian organization with its headquarters in Kansas City, Missouri. Children International's programs benefit more than 335,000 children and their families in 11 countries around the world including Chile, Colombia, the Dominican Republic, Ecuador, Guatemala, Mexico, Zambia, Honduras, India, the Philippines and the United States. For more information about Children International or to sponsor a child, visit www.children.org.