Search Marketing Planner
February29
Ignited is looking for a Search Marketing Planner to be responsible for the continual development of keyword and ad copy strategy, implementation and execution of proper account, campaign and adgroup structure, as well as assisting in the strategic direction of account growth as it relates to SEM best practices. The Search Marketing Planner will continually monitor keyword and ad copy performance as it relates to quality score and client ROI and will recommend and implement changes to optimize against these metrics.Our "must" haves:
Search, Display and/or DR marketing experience
Knowledge of 3rd party tracking and serving technology (DART, DARTSearch, Atlas, Search Ignite, Keyword Max, etc.)
Ability to construct and create tracking components for client's SEM URLs
Expert ability to use Google, Yahoo/ Bing User Interface and Desktop Tools
Google Adwords Certification required
Working knowledge of Omniture, HBX or similar web analytics tools
Understanding of interactive media
Strong knowledge of data feeds as they apply to strategic recommendations
Experience working with multiple SEM campaigns within Google, Yahoo/Bing and Tier II Search Engines
SEO experience desired
Your daily "to-do's":
Take the lead in creation and development of client SEM campaigns
Ensure that client campaigns are aligned with SEM best practices
Demonstrate proactive approach to optimizing client accounts
Use of optimization and reporting tools
Assist in development of client SEM strategy
Other "stuff" required:
Bachelor's Degree
At least 2 years of search experience
At least 2 years of interactive media experience
Excellent written, verbal and presentation communication
Whew. That was a mouthful, but if you've read this far you probably have the stamina a position like this requires. So reply with an e-mail and let us know why you'd be the top search result if we Google'd the term "Our next great Search Marketing Planner." We offer an energized environment with competitive pay and perks. EOE.
Please apply @ http://tbe.taleo.net/NA9/ats/careers/requisition.jsp?org=IGNITED&cws=1&rid=145
- Compensation: DOE
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.